WHAT IS STADIO DESIGN SPACE?
Welcome to the STADIO School of Fashion (SSoF) website. This website is dedicated to showcasing the design students’ creative work from 2020. SSoF spearheaded a virtual Look Book to mitigate the restrictions placed, during the time of Covid, on hosting an annual fashion show. Renowned photographer and lecturer Francki Burger collaborated with students, lecturers and models to photograph the students’ work presented in this Look Book. First and second-year fashion design students produced collective ranges, and these can be viewed as a gallery on the website. The third-year students created individual ranges, and their ranges can be viewed as separate profile pages. Each third-year student page includes photos of the collection itself, a rationale that details their design thinking as inspired by the 2021 WGSN trends, and it also consists of the student’s social media handles that will allow potential customers and employers to contact the student directly. The longevity of this project supersedes the traditional fashion show since each garment can be viewed in detail and appreciated over a more extended period than when viewed on the runway. SSoF has also recognised the importance of an audience opinion regarding selecting the best designer and has opened the third year ranges to public voting by clicking on the “like” button. On 8th of April 2021 the SSoF will be hosting an Industry Engagement event. During this event, the winners will be announced as voted for by the public and the official event judges. The judges for the event will adjudicate the following categories: 1. Best commercial – that speaks to how marketable the range is to the broader public 2. Best conceptual – this investigates new and innovative design choices, and 3. Best depiction of the WGSN trend.