An expert in the global footwear industry, Ridhwana Shaik has run numerous businesses over the years. Starting her journey at Milan’s renowned footwear and leather goods school. Ridhwana was enraptured by the art of design and subsequently went on to acquire skills lending to bespoke footwear construction from master Cordwainer in the United States of America. Recently, Ridhwana has founded a sustainability design consultancy named Green Start Ideas. The company focuses on aiding brands in navigating the transition to a leaner circular economy. Her admirable background in sustainability and deeper focus on the circular economy has allowed her to work closely with both local and international clients which grants her a valuable universal perspective on the industry.