Range name: Easy Formal
My design philosophy is simple, minimal and effortless. My aim is to create clothing that can help women to be taken seriously both in and out of corporate settings. Clothing that can be worn in any environment. I strive for comfort-ability without compromising on style, elegance, sophistication, classiness and timeless pieces. Considered comfort looks at the relationship fashion has with the home and how fashion responds to this changing relationship, as it shifts to become multi-functional system of living(Ross,2019). You can expect multipurpose pieces that are comfortable to be worn indoors but still look smart enough to be worn outside as well, pieces that work with the body rather than against the body for easy movement, supporting work, play and rest.