Range name: Grey Scale
Grey Scale is a men’s wear collection which is based on the trend brutalism. Brutalism was an architectural concept in the 1950s but due to the lack of its aesthetic appeal it diminished. One of the aspects of this concept is a monochromatic colour pallet of black, white and grey. Although the 20th century has now seen its comeback and it is influencing the fashion industry as well. The inspiration behind this collection comes from the adaptable nature of humans. It represents the obstacles we face and how we overcome them. This growth and the adaptive nature that we have symbolises growth and strength of an individual.